The trend towards the use of Data Management Platform (DMP) software is being driven by the growing importance of customised marketing and advertising tactics. Adoption of Data Management Platform ...
The explosion of data seen across all industries means that organisations now have more data on their customers than ever before. This data comes from both traditional data sources (e.g. CRM, call ...
Making sense of first-party data has become an industry talking point – but actually using publisher data in a way that attracts buyers is complicated. About six months ago, Bustle Digital Group (BDG) ...
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