The trend towards the use of Data Management Platform (DMP) software is being driven by the growing importance of customised marketing and advertising tactics. Adoption of Data Management Platform ...
Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...
The explosion of data seen across all industries means that organisations now have more data on their customers than ever before. This data comes from both traditional data sources (e.g. CRM, call ...
Quantexa Ltd., a startup with a data management platform that enterprises use for tasks such as fraud detection, has raised $175 million in a late-stage funding. The company disclosed in its ...
Quest Software is a global leader in data management, cybersecurity, and platform modernization – all essentials for AI success. Quest helps organizations address their most pressing challenges and ...
COMPANY NEWS: Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that it has been chosen by leading New Zealand utility company, Genesis Energy, to ...
Making sense of first-party data has become an industry talking point – but actually using publisher data in a way that attracts buyers is complicated. About six months ago, Bustle Digital Group (BDG) ...