Usually when it comes to writing, mathematics and statistics probably aren’t the first things that come to mind. However, quite the number of us have had to face an instance where a source based on ...

This concentration introduces students to the use of financial analytics used by finance practitioners. It provides a strong and rigorous introduction to the use of financial applications in fintech ...

Editor’s Note: Tracey Smith is an internationally recognized business author, speaker and analytics consultant. She is the author of multiple books and hundreds of articles. Tracey has worked with and ...

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc ...

Data analysis can help your company make money — but data isn’t free. In fact, although obtaining good data isn’t always difficult, it can be expensive. For example, the randomized control trials ...

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to ...

Insights and actionable data. Customer journey analytics require interdepartmental communication and collaboration to be effective. Insights will often impact multiple departments within a business, ...

It can be exciting when your data analysis suggests a surprising or counterintuitive prediction. But the result might be due to overfitting, which occurs when a statistical model describes random ...