Qualitative research methodologies provide an in‐depth exploration of human experiences, beliefs and social phenomena through non-numerical data. This approach emphasises the rigour of study design, ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

This course is available on the MPhil/PhD in Media and Communications. This course is not available as an outside option to students on other programmes. This course is available for those who are ...

This course introduces students to conceptualizing and applying qualitative research in the social sciences. The objective is to enable students to create and critique qualitative research designs ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...