2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...

Here are three strategic principles any business leader can apply to build defensible competitive advantages in today's ...

Toronto, Ontario (CTV Network) — The Canadian Cancer Society (CCS) has released a new strategy for collecting data on cancer in Canada, one that they hope will address serious gaps. It’s the first ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

A MyChart-driven data collection strategy proved acceptable, appropriate, and feasible for gathering SOGI information from patients at a cancer center in the South,” the researchers wrote.

AI can help solve this challenge, but only if you direct it properly. With "smart prompting," AI tools can extract data from ...

How customer data collection strategies are evolving in a CX-first era. Marketers care about what data they collect and what they do with it. But ignoring how data is being collected is a missed ...

As federal officials continue to push for more detailed climate data from insurers, the National Association of Insurance Commissioners (NAIC) is emphasizing climate concerns during its annual fall ...

The key to creating successful, high-ranking content is understanding your audience and knowing what resonates with them. Sure, that may seem obvious – but it certainly isn’t simple, especially in ...