Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Google announced they now integrate with Salesforce to produce offline conversion metrics. Google said the new "AdWords Conversion Import for Salesforce measures the value of your offline conversions ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...