While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which ...

There is extensive literature on the development and validation of multi-item measurement scales. Much of this is based on principles derived from psychometric theory and assumes that the individual ...

Proper measurement is critical to the advancement of theory (Blalock 1979). Adaptive Structuration Theory (AST) is rapidly becoming an important theoretical paradigm for comprehending the impacts of ...

“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences ...

As part of our Data for Drummies guide, the IAB’s Angelina Eng argues that privacy isn’t a barrier but a catalyst for ...