We note the fundamental distinction between indicator and causal variables and propose that this distinction suffices to explain fully the need for both clinimetric and psychometric techniques, and ...

The Complexity Of The Food Industry While measurement has been a challenge across industries, the scale and complexity of the food industry have limited our ability to gather insights.

Because these CFI values exceeded 0.90 and their difference was negligible (0.0019), the invariance and stability of the PFS measurement model relative to gender was supported by the Web-based data.

“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences ...

As part of our Data for Drummies guide, the IAB’s Angelina Eng argues that privacy isn’t a barrier but a catalyst for ...

This scale-invariant approach, applied to the case of three-category ordinal variables with identical median states, generates an unambiguous inequality and welfare ordering. This ranking is further ...

While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which ...

Companies offering esthetic services are on the rise, and Formula Fig is one such brand making strides in this growing vertical via experiential retail.