From a target marketing perspective, the job of a data scientist is to gain insights on the products, craft product recommendations and use data to improve existing products.

From combating fraud to thwarting money laundering schemes and orchestrating precision-targeted marketing endeavors, data science serves as the cornerstone of operational integrity and customer ...

The release of iOS 14 may have been a step towards greater consumer privacy protection, but it is not the end of target marketing.

As long as marketers attempt to understand the work of data scientists, and clearly define the questions they need answering, and data scientists develop a skillset that includes business acumen, ...

These data are valuable for marketers as they can develop targeted campaigns for these groups, thereby enhancing consumer participation and increasing the rate of return.

Data science is responsible for mapping social networks and illustrating customer personas. It also identifies demographics and locations, in addition to tracking target audience responses and moods.

6 Ways to Use Social Data for Targeted Marketing Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.

Employing data science can directly improve the performance of your paid search campaigns. Here's how you can take advantage of it.