The release of iOS 14 may have been a step towards greater consumer privacy protection, but it is not the end of target marketing.

6 Ways to Use Social Data for Targeted Marketing Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.

Data science is responsible for mapping social networks and illustrating customer personas. It also identifies demographics and locations, in addition to tracking target audience responses and moods.

From a target marketing perspective, the job of a data scientist is to gain insights on the products, craft product recommendations and use data to improve existing products.

That's why I want to highlight some of the ways companies have successfully used data and science in their marketing to more powerful and more consistent results. Related: ...

Employing data science can directly improve the performance of your paid search campaigns. Here's how you can take advantage of it.

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this ...