Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. We use data to measure performance, set goals, and drive the decision-making for our paid ...

Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, ...

Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However, the benefits of ...

Network and security administrators daily must sift through terabytes of information written as access logs, intrusion detection system (IDS) alerts, and vulnerability and threat information. Most log ...

Are you ready for a revolution? Today, after 3 years of machine learning development in stealth, BloomReach reveals its big data solution for website relevance optimization. BloomReach is capable of ...

Bullish Google (GOOG) analysts have teamed up with Comscore to largely neutralize that horrific Google Comscore report, with analysts citing anecdotal reports from search engine marketers who say that ...