Interested in scalable text generation? Learn how to programmatically generate copy for ecommerce category pages using a transformer-based language model. My MozCon presentation was a short film ...

BOSTON--(BUSINESS WIRE)--Teikametrics, the leading AI-powered marketplace optimization platform, today announced the launch of Gen AI Smart Pages, the first and only AI listing optimization tool built ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many organizations today are overwhelmed by vast amounts of data from diverse sources, such ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

U.S. spending on marketing and advertising will grow 10.7% this year to reach $570 billion, according to the 18th annual forecast from consultancy Winterberry Group. The growth rate is more than ...

A new survey of Chief Data Officers (CDOs) and Chief Data and Analytics Officers (CDAOs) tracks analytics and AI adoption - and points to the challenges. But why does analytics fall short? Is it data ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

It’s not enough to create good content – you need the content your audience wants. Here's how to develop a strategy to do just that. There’s an old maxim in the marketing world, “content is king.” ...

Image created using AI under the prompt: A futuristic architectural landscape exemplifying data-driven architecture. Image via DALL.E 2 Although cultural, social, and even religious factors can ...

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a role in branding (i.e., ...

Rugby league is no stranger to evolution, but in recent years, the sport has seen a quiet revolution off the pitch. Data ...