Decision analysis is a systematic, quantitative and visual approach to addressing and evaluating important choices confronted by businesses.

The Rational Model and Online Decision Making Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web ...

The model defines expected gain and cost in terms of the utilities individuals attach to the consequences of their choices in a decision-making situation. The probability that a particular alternative ...

Existing theoretical models of individual ethical decision making in organizations place little or no emphasis on characteristics of the ethical issue itself. This article (a) proposes an ...

It's easy for biases to creep into different aspects of decision-making—even when you think you’re basing your decisions on objective facts. So how can you limit bias when it comes to making ...

Making Decisions Making good ethical decisions requires a trained sensitivity to ethical issues and a practiced method for exploring the ethical aspects of a decision and weighing the considerations ...

Data analytics is a powerful tool, but there are several major mistakes businesses can make while using it that can lead to severe failures instead of overwhelming success. Here are nine things to ...