Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Leadership discussions on AI often center on defining an AI strategy, much like formulating plans for marketing or operations. Yet, a more profound and potentially impactful prospect is emerging: ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As artificial intelligence revolutionizes the business world, a more subtle but equally ...