Understanding customers is no longer enough on its own, and the insights sector needs to give more thought to examining how ...

When it comes to the work that can be carried out by AI agents, we often focus on repetitive and routine tasks. The types of tasks that machines can get really, really good at if they perform them ...

In a small, highly aligned team, collective decision making can be efficient. But as an organization scales up, consensus-driven business decision making becomes a bottleneck. In the modern workforce, ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...

AI is no longer futuristic—it’s the decision-making compass of tomorrow, and the journey is already underway. Image: Shutterstock In the rapidly evolving world of business, decision-making is on the ...

In the high-stakes arena of corporate strategy, where million-dollar decisions are sometimes made over lukewarm coffee and passive-aggressive slide decks, decision-making isn’t just king — it’s the ...

This course is available on the BSc in Psychological and Behavioural Science. This course is not available as an outside option to students on other programmes. This course is not available to General ...