The democratization of media, the advent of low-cost programmatic, and the growth of ad blocking have left many digital publishers struggling to keep the lights on. Some have relied on the strength of ...

Forbes today interviewed Gurbaksh Chahal, founder, chairman, and CEO of RadiumOne. In the interview, Chahal defined "programmatic advertising" as "the automation of the buying and selling of desktop ...

Brand safety and ad fraud will define programmatic advertising over the next year, according to a new WARC report, which explores the top concerns of industry experts, as well as the trends that will ...

If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more ...