Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection Counsel managing large international trademark portfolios ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

When we want to convey our thoughts we use words. And when we need to describe something in graphic details we depend on adjectives, adverbs and verbs. These three words are like colour pencils. Each ...

Descriptive writing is a powerful tool that adds life and depth to your writing. Effective descriptions breathe life into your ideas and put the reader in the scene where those ideas live. If I want ...

One of my best friends in the world is going “under the knife” today, which is what my mother would have said if someone she knew was about to have an operation. I never once heard her say “procedure, ...

Most forms of writing involve description. For example, in a short story characters and places need to feel real for the reader. Description of events, feelings and atmosphere helps to achieve this.