Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Harvard Business School Working Paper, No. 21-034, September 2020.
Journal of the Royal Statistical Society. Series C (Applied Statistics), Vol. 66, No. 3 (APRIL 2017), pp. 455-480 (26 pages) When experiments are performed on social networks, it is difficult to ...