Roblox is a large-scale multiplayer online game platform that allows users to make and play games developed by others. It debuted in 2006 and has since grown to over 150 million monthly active users.

Roblox is an incredibly popular gaming platform with a huge community of players. One of its finest features is the ability to personalize avatars. One way to do this is by making a piece of clothing.

Virtual clothes worn by avatars are becoming more important than real garments to many users of the online gaming and social platform Roblox, says the company's Christina Wootton in this interview.

Joining a long list of collaborators, intellectual property licensing platform Spaceport and e-commerce company Threadless have introduced Threadless T-shirts and apparel on Roblox, the companies ...

This article originally appeared on Vogue Business. To receive the Vogue Business newsletter, sign up here. When 22-year-old Samuel Jordan, from Florida, began designing virtual accessories for Roblox ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Andrew Webster is an entertainment editor covering streaming, virtual worlds, and every single ...