Affect is a verb meaning "to influence" or "to produce a change in something." It is often used to refer to how something impacts a person emotionally, such as how music or art can affect our moods.

Affect vs. effect: What's the difference? These two commonly confused words have distinct meanings—affect is usually a verb, meaning to influence or change, while effect is typically a noun, referring ...

It’s so often the case in the English language that two words sound similar, or have similar meanings, to the point where even skilled native speakers use one when they mean the other. And while there ...

Affect vs. Effect: What's the difference? Tricky English vocabulary can often lead to confusion, and one of the most commonly misused word pairs is affect vs. effect. These two words are often misused ...

A user on Twitter asked me recently about the difference between "affect" and "effect." Specifically, she wanted to know which to use in the phrase "the affect/effect of celebrity endorsements." The ...

Broadcaster and wordsmith Kel Richard has discussed the difference between “affect” and “effect” with Sky News host Peta Credlin. Mr Kel Richards says the way to remember is “affect with an ‘A’ is a ...