Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I've recently been thinking about how, in life and in business, some terms are too often ...

In sales there can be confusion between what constitutes a “strategy” and a “solution”. However, there should be no ambiguity whatsoever regarding when each should be presented in your sales process.

In sales there can be confusion between what constitutes a “strategy” and a “solution”. However, there should be no ambiguity whatsoever regarding when each should be presented in your sales process.

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...