The Difference Between App to App and Web to App Advertising Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to ...

The app sales most likely represent consumers who only download a few apps from their favorite brands onto their devices. These same users are shopping on the mobile Web though, too.

From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their ...

Web Apps vs Cloud Apps Although the functionality of these apps is similar, the technical aspects present a few notable differences between both kinds of apps.

A website is a group of interconnected web pages, but a web application is a piece of software that is accessible via the browser.

Mobile search requires app metadata and keywords to do a lot more with a lot less. User intention is the foundational difference between web search and mobile search.

As we look at how software will be evolving, traditional PC applications and mobile apps have some substantial differences, key among them the depth and flexibility traditional applications offer ...