Roblox (NYSE:RBLX) continued gains for seven straight sessions as the stock closed 0.61% higher, at $59.30 on Friday. The online gaming platform company gained more than 19% in the last six ...

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time.

Roblox thrives with 20-30% growth & 85.3M daily users but faces challenges from GTA 6 & overvaluation. Learn why RBLX stock has a sell rating here.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Roblox (RBLX) is scheduled to announce Q1 earnings results on Wednesday, May 10th, before market open. The consensus EPS estimate is -$0.39.

Lasting Impression: Gen Z & Alpha spent a remarkable 334m minutes with the campaign – equivalent to watching the movie 330,000+ times.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Claire’s joins a long list of other retailers that have recently entered Roblox in an effort to boost engagement with a younger audience. PacSun, for example, launched a Roblox-based experience ...