OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Eyeshadow palettes are always something that can transform your whole makeup look. Watch some tutorials to see what styles ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...

A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as ...

E.l.f. Beauty’s skin care brand E.l.f. Skin is shining a spotlight on SPF denial with “Sunhinged,” a comedy special premiering June 14 at 6 p.m. ET on YouTube, according to a press release. “Sunhinged ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: “e.l.f.ino & schmarnes.” This satirical ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...