Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common ...

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search ...

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...