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Easy Button Returns: How Staples Reimagined 2000s Icon In Social Media Era

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...
Becker's ASC

Staples Brings Back the Iconic Easy Button for its 20th Anniversary

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...
Northwest Arkansas Democrat Gazette

Not quite so easy

Two decades ago, Staples introduced the world to the "Easy Button." In commercials, the office supplier portrayed it as a magical tool that could solve any problem when pressed, capturing our ...
Ad Age

Staples: Easy Button

Staples: Easy Button Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting ...