GA4 Five Years Later: The Current State Of Marketing Analytics

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.
Searchenginejournal.com

Google Rolls Out One-Click Event Tracking In GA4

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. Discover how AI is transforming local SEO. Learn ...
Search Engine Land

Setting up event parameters in GA4: Everything you need to know

GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. While certain metrics and dimensions come pre-configured by the tool, others require partial ...
MarTech on MSN

How to set up GA4 cross-domain tracking for global and multi-brand sites

Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts ...

NeenOpal Launches GAfix: A Smarter Way to Audit Google Analytics

NeenOpal rolls out GAfix, turning years of Google Analytics expertise into a smart audit tool that reveals gaps, fixes misconfigurations, and empowers data-driven decisions. Unreliable Google ...
Search Engine Land

Google Merchant Center renames Conversion Settings as Key Event Setup

Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with ...