Hiring researchers with less education or experience allows your firm to expand the qualitative research sample, but the quality of the data collected typically fails to match information ...

Qualitative Analysis When conducting qualitative data analysis, there are some key considerations to address to ensure rigor, validity, and ethical integrity. Here are the top things to consider: ...

Qualitative Data Analysis Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in ...

A list of publications on qualitative research is provided at the end of these notes for further reading on this topic. The studies covered by this checklist are studies which collect and analyse ...

The studies covered by this checklist are studies which collect and analyse qualitative data, usually (but not exclusively) textual (written), spoken or observational data. Qualitative data are ...

This paper sets out guidelines for non-specialists who wish to use qualitative research methods. The biggest challenge to the future of qualitative research is that increasing numbers of people who do ...

Qualitative research in dentistry This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups. The paper examines each method in detail ...

Qualitative research is not a numbers game, so balance the number of participants with the time and resource you have to collect and analyse their data. See our section on sample groups and recruiting ...

While qualitative data gives detailed information, it can be time consuming and costly to gather and analyse. What is quantitative data?