Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

You must have clearly defined research objectives to guide your analysis to ensure your analysis is focused on addressing your aims. Data Collection and Quality Familiarise yourself with the context ...

US – Qualitative research and insights business EthOS has launched a generative artificial intelligence (AI) tool to analyse qualitative data. The tool, called Instant Insights, will allow users to ...

There is considerable debate over what quality criteria should be used to assess qualitative studies. Quality in qualitative research can be assessed using the same broad concepts of validity (or ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

is usually expressed as opinions includes descriptive information is gained using open-ended questions, eg ‘What do you like about the product and why?’ It provides a business with detailed ...