Documented employee objectives clearly define expectations for a job, task or project. The best objectives are those that the manager and employee discuss and agree upon. In an objective planning ...

Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

As a small business, you know that it can be challenging to pinpoint which marketing activities deliver the most impact. In this article, we give you eight examples of marketing objectives that can ...

A well-crafted resume can be your ticket to landing an interview and job offer. But to make a good impression, your resume must go beyond simply listing your education and work experience. "You have ...

In my experience helping organizations with project portfolio management, most have struggled to truly connect to their overall strategy components. In most scenarios, the project management office ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. You may have heard about objectives, goals and such, but what are OKRs? OKRs stand for ...

When starting a business, people often have unstated goals—like simply surviving the first year. Others, like Amazon, set clear, ambitious objectives, such as "make history and have fun." Aims → ...

Barbara Friedberg is a veteran investment portfolio manager, fintech consultant, and expert investor. She is a published author of several books. Suzanne is a content marketer, writer, and ...