For these reasons, outsourced copywriters have become an increasingly popular resource for business-to-business (B2B) companies looking to create impactful materials — without hiring a full-time ...

Constantin Colonescu does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

In 2023, with artificial intelligence (AI) hype at fever pitch, white-collar workers were told that maybe one day soon, their roles would be automated. Somewhere between a quarter and a half of ...

Sen. Bernie Sanders', I-Vt., proposal of a 32-hour workweek is the latest example of a societal trend toward the vilification of work, "How America Works" host and blue-collar labor proponent Mike ...

For a brand-new communications professional, landing a position in a comms department can be the beginning of a long and fulfilling career. However, if you don’t listen to constructive feedback and ...

With the introduction of Gen AI and software like ChatGPT, Google Bard and others, there is an ongoing conversation about how AI is going to impact the creativity and efficiency of creators. At the ...

A pet complaint of advertising researchers goes something like this: 'Why don't those damn copywriters understand what we are trying to do for them? Why do they resist us? Don't they know that we are ...