Struggling to craft a vision statement that truly inspires? Learn the key ingredients of a compelling vision statement and research-backed strategies to make your vision stick.

A purpose statement, a vision statement, and values are only powerful if they are thoughtfully defined and articulated, which takes time, effort, and collaboration.

Leadership behavior plays a crucial role in communicating the company’s vision. Leaders who embody the vision in their actions and decisions set a powerful example for employees to follow.