A TikTok video claims The Simpsons episodes are an example of predictive programming, suggesting that the creators have prior knowledge of world events. The clip features a mixture of fabricated ...

While neuroscience methods appear to offer much promise for measurement of consumer responses that may often be implicit and otherwise beyond reach of other approaches, advertisers and brand managers ...

The most significant change to slot-machine design in decades has been incorporating predictive artificial intelligence (AI) into the machine software. Over just a few short years, this has enabled ...

Last fall, Voyantis CEO Ido Wiesenberg shared a TC+ post with several tactics for reducing customer acquisition costs via predictive modeling. In a follow-up, he explains how to use predictive ...

Upcoming movie Civil War's inaugural trailer has sparked conspiracy theories among a faction of conservatives that the plot is a foretelling of real-life plans for the not-so-distant future of the U.S ...