While neuroscience methods appear to offer much promise for measurement of consumer responses that may often be implicit and otherwise beyond reach of other approaches, advertisers and brand managers ...

CEO of InfluxData, a leading time series platform, board member for One Heart Worldwide and board advisor for Lucidworks and The Fabric. In the current global business landscape, data-driven ...

Last fall, Voyantis CEO Ido Wiesenberg shared a TC+ post with several tactics for reducing customer acquisition costs via predictive modeling. In a follow-up, he explains how to use predictive ...

The most significant change to slot-machine design in decades has been incorporating predictive artificial intelligence (AI) into the machine software. Over just a few short years, this has enabled ...