Excel and data analysis are part of day-to-day internet marketing. Google Analytics, Google Search Console, Ahrefs, Moz the list of data providers goes on and on. Crunching all of this data becomes ...

An icon in the shape of a lightning bolt. Impact Link Excel is a great program with hundreds of helpful functions. Unfortunately, one function it's lacking is a simple way to merge two or more columns ...

The ampersand symbol is a quick and easy way to combine data in Excel. To explain this method to you, I have created sample data in Excel with the names of some persons (refer to the above screenshot) ...

Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial ...

Mary Ann Richardson explains that when concatenating date and text cell data in an Excel formula, you need to convert date cells to text to avoid unexpected results. When concatenating—using a formula ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Microsoft Excel remains a powerful tool for data analysis and manipulation, and staying up-to-date with the latest formulas is crucial for maximizing your productivity and improving your spreadsheets.

There are lots of Excel functions out there that can make managing and reporting on PPC campaigns easier. My favorite is Concatenate. Simply mastering this function can make so many laborious tasks ...

How to use Excel formulas to compare multi-column lists Your email has been sent Duplicates in the same column are easy to find by sorting, filtering, and using conditional formatting. When none of ...