Search Engine Land » SEO, PPC & AIO Guides » Excel for SEO: 10 formulas to work smarter Share Most people think SEO lives in dashboards. They copy-paste data from GA4, fire up Looker Studio, and call ...

Have you ever stared at an Excel spreadsheet, overwhelmed by its complexity, and thought, “There must be a better way to do this”? You’re not alone. Despite being one of the most widely used tools for ...

Imagine you’re tasked with analyzing two datasets—one containing a list of products and another with customer segments. How do you uncover every possible pairing to identify untapped opportunities?

After years of wrestling with messy spreadsheets, I've discovered four Excel functions that save me hours every week by automating tedious tasks most people do manually. I stopped using VLOOKUP years ...