In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

VLOOKUP and Search are two functions that Excel uses to search for text. VLOOKUP finds data in a column and returns the contents of an adjacent cell. Search finds data in a cell and returns the string ...

While using Microsoft Excel for data analysis, you may sometimes need to search for and retrieve specific values. In such ...

If you work with a large dataset or usually query the same data in an Excel table, then you should use the VLOOKUP function to make your life easier – here's how. When you purchase through links on ...

How to use wildcards with the XLOOKUP() function in Excel Your email has been sent Microsoft Excel’s XLOOKUP() is powerful, but combined with wildcards, it’s also flexible. Lookup functions are great ...

While I'll always argue that SUM is my favorite and most-used Excel formula, there are plenty of other powerful functions included in the software. These features go far past using Excel as a digital ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Have you ever found yourself staring at multiple Excel tables, wondering how to make sense of the scattered data? Whether you’re managing sales reports, tracking inventory, or analyzing performance ...