In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

I use these functions to summarize data with formulas instead of dialog boxes. That makes it easier to see exactly what's ...

How to combine Excel’s VLOOKUP() function with a combo box for enhanced searching Your email has been sent When entering data in Microsoft Excel, an autocomplete feature attempts to help. You probably ...

Microsoft Excel is arguably the greatest spreadsheet application from Redmond, and there’s a good reason so many number crunchers use it for all of their number crunching needs. While using Microsoft ...

VLOOKUP and Search are two functions that Excel uses to search for text. VLOOKUP finds data in a column and returns the contents of an adjacent cell. Search finds data in a cell and returns the string ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

If you are working with Excel spreadsheets or workbooks, juggling multiple tables of data, at some time you might need to combine them into one. Rather than spending hours manually copying and pasting ...

Have you ever found yourself staring at multiple Excel tables, wondering how to make sense of the scattered data? Whether you’re managing sales reports, tracking inventory, or analyzing performance ...

Much of the data that you use Excel to analyze comes in a list form. You might need to sort the data, filter it, sum it, and perhaps even chart it. Excel tables provide superior tools for working with ...