While using Microsoft Excel for data analysis, you may sometimes need to search for and retrieve specific values. In such ...

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

While I'll always argue that SUM is my favorite and most-used Excel formula, there are plenty of other powerful functions included in the software. These features go far past using Excel as a digital ...

VLOOKUP and Search are two functions that Excel uses to search for text. VLOOKUP finds data in a column and returns the contents of an adjacent cell. Search finds data in a cell and returns the string ...

Microsoft Excel is arguably the greatest spreadsheet application from Redmond, and there’s a good reason so many number crunchers use it for all of their number crunching needs. While using Microsoft ...

If you work with a large dataset or usually query the same data in an Excel table, then you should use the VLOOKUP function to make your life easier – here's how. When you purchase through links on ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Advanced list solutions are easy thanks to Excel's Table object. If you need a dynamic list, try one of these techniques. The article Five ways to take advantage of Excel list features showed five ...