Harvard Business Review

Want Your Company to Get Better at Experimentation?

Learn fast by democratizing testing. by Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley For years online experimentation has fueled the innovations of leading tech companies ...
Harvard Business School

Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing

Bojinov, Iavor, David Holtz, Ramesh Johari, Sven Schmit, and Martin Tingley. "Want Your Company to Get Better at Experimentation? Learn Fast by Democratizing Testing." Harvard Business Review 103, no.