e.l.f. Launches Its First-Ever Experience on Roblox, Empowering Entrepreneurs and Cultural Changemakers to Bring Passion Projects to Life ...

E.l.f. Beauty is selling real-life beauty products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

Tune in on November 13 at 4pm PT. This special e.l.f. & Beekman Roblox experience will begin on World Kindness Day on November 13.

Dive Brief: E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with ...

Aspiring beauty gurus can now purchase a selection of physical e.l.f. Cosmetics products through its Roblox experience, powered by Walmart.

e.l.f. Cosmetics has partnered with Roblox to create an online game — e.l.f. UP! — that foster's entrepreneurial spirit among Gen Z users. Here's the scoop.

E.l.f. has created a virtual kiosk on Roblox where players in the U.S. can purchase several items on the platform.

The e.l.f. UP! Roblox experience will help Gen Z learn essential entrepreneurship skills through tycoon-style gameplay.