'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...
The New York Times

Roblox for Adults? Dress to Impress Draws a Crowd.

The online gaming platform is ubiquitous among tweens, but a popular fashion game has adults — and a few celebrities — paying attention. By Jessica Roy What does it take to become a Top Model? In the ...
Forbes

Why Gen Z Buys From Brands They See On Roblox

Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...
Fast Company

How Roblox handles millions of players on viral games like ‘Grow a Garden’

While previous blockbuster games from Fortnite to World of Warcraft primarily run on servers managed by their own developers and publishers, Roblox is distinctive in that its games and experiences are ...