With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

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With Apple’s App Tracking Transparency (ATT) policy putting a $10 billion dent in the revenues of tech giants, companies are finding innovative strategies to combat these losses. Initiated in April ...

Brazil’s Administrative Council for Economic Defense (Cade) opened an investigation against Apple Brazil to investigate the operation of the App Tracking Transparency (ATT) feature, reports O Globo ...

John is a writer at Pocket-lint. He is passionate about all things technology, and is always keeping up with the latest smartphone and PC releases. John has previously written at MobileSyrup. When ...

San Francisco, May 1 (IANS) Almost 10,000 iOS apps have adopted permission prompts to conform with Apple’s App Tracking Transparency (ATT) less than a week after the feature rolled out, a new report ...

Apple first introduced App Tracking Transparency in 2021's release of iOS 14.5, iPadOS 14.5, and tvOS 14.5. The feature lets you choose whether apps can track your activity, either wholesale, or on an ...

As we have reported in recent months, Apple has been facing scrutiny in Brazil over accusations of anti-competitive practices with the App Store. Although the company has been given more time to ...

San Francisco, May 21 (IANS) Apple has shared a new privacy-focused ad highlighting how its App Tracking Transparency feature stops various kinds of tracking on the iPhone. The ad spot follows an ...