Always regarded as one of the world’s most glamorous and high-end sports, Formula 1 has undergone somewhat of a fanbase transformation in recent years. Far from being the preserve of geeky car nuts, ...

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

Salesforce, the US-based enterprise software company, is close to finalising a bumper sponsorship deal with Formula One (F1) motor racing that will underline the recent revival in the sport's ...