How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

Business policies establish the rules of conduct for a company. They not only describe the responsibilities for the employer and the employees, they also create a frame of reference for handling the ...