Nike’s latest collaboration isn’t one you can physically obtain. Instead, the sportswear brand has tamed with online game Roblox to create a virtual world for player called Nikeland where users can ...

FIFA World Cup fever has now hit the Roblox community, with the Roblox game Nikeland offering players free virtual jerseys which are quite similar to the ones to be featured in the Qatar 2022 World ...

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

LEBRON James is heading to Roblox. Late last year, Nike announced that it would be joining the metaverse via the popular Roblox platform, which allows users to create their own virtual spaces and ...

Plans to launch NIKELAND on Roblox were announced in November 2021. Nike CEO John Donahoe highlighted the success the company has had with NIKELAND in the Roblox game. 9 Out of the Last 10 Summers ...

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox. AnalogFolk campaign for Nike ...

Ice Brain is a hat that is available in the Avatar Shop and players can get this accessory for free. It was released during the Roliday 2021 event and is fortunately still available to users. When ...