Roblox has millions of experiences, the majority of which can be explored for free. It is generally a freemium model where users can purchase experience-specific enhancements and items.

Roblox investors are focusing on a path to profitability after the metaverse pioneer reported a wider-than-expected Q1 loss Wednesday morning. But the company reported an unexpected beat of free ...

For Roblox, such in-game ads offer an opportunity for its thousands of independent game developers to earn extra cash for their free-to-play games by allowing in-game ads.

In the ad, Chipotle said it is giving free entrees to the first 50,000 fans, including but not limited to Chipotle Rewards members, who view the ad on Roblox.

Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within ...

Roblox Corporation partners with Integral Ad Science to expand immersive video ads, enhancing ad quality transparency and targeting on its platform.