An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

If you’re feeling a bit bamboozled by the latest changes to Google Analytics, you’re not alone. Here, Beatrice Alabaster makes sense of the madness with the help of Earnest’s in-house GA4 expert, Ben ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. NEW YORK–(BUSINESS WIRE)–May 22, 2025– 800.com, a ...

When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to ...