Search Engine Land » SEO, PPC & AIO Guides » Master GA4: Google Analytics 4 tips & tutorials Share 14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it ...

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome ...

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most ...

The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data analysis is important for nearly every business. And while there are many tools on the ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...