Welcome to the BigQuery-GA4-Queries repository! This open-source collection is a curated set of SQL queries specifically designed for analyzing and extracting insights from Google Analytics 4 (GA4) ...

Backfill-GA4-to-BigQuery" repository offers a solution for users to backfill their GA4 data into BigQuery. This is useful for those who need historical data from the start of their GA4 property, as ...

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights.

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

We’ve worked with many clients on tracking, integration and SEO for new website migrations or redesigns in recent months. This has bought with it a renewed focus on cookie audits and consent solutions ...

Google Analytics 4 is here to stay. But issues are stopping marketers from getting the most out of it. Here are Search Laboratory’s Jimmy McCann’s solutions to the most common problems. GA4 got you ...