The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

GA4 provides valuable insights into user interactions on your website. Learn how to analyze key metrics like sessions, session duration, and events to refine your digital strategy. Beyond page visits, ...

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights.

Welcome to the BigQuery-GA4-Queries repository! This open-source collection is a curated set of SQL queries specifically designed for analyzing and extracting insights from Google Analytics 4 (GA4) ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Google Analytics 4 is here to stay. But issues are stopping marketers from getting the most out of it. Here are Search Laboratory’s Jimmy McCann’s solutions to the most common problems. GA4 got you ...

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your ...